top of page

My story

Our shopping habits and choices affect so many critical aspects of our lives: our finances, our health & safety, and our happiness too! My expertise—and my passion—is helping to protect those important things by empowering people with smart shopping strategies.

It all started when I was a kid. I loved shopping with my mom—she's the blood-thirstiest deal hunter I know! I once saw Mom chase down a store clerk who had a price gun in her hand, and she convinced that woman to mark down almost everything in her cart! I followed in my mom's footsteps and became a shopping expert myself.


America's top TV shows and other media outlets turn to me for the inside scoop on consumer news and trends as well as shopping and saving strategies for groceries, beauty products, cars, electronics, and a lot more. I've been a reporter for The Dr. Oz Show and a frequent shopping expert on the Today show, Good Morning America, Inside Editionand other national TV shows. I've also been a regular contributor to The List, the nationally syndicated Scripps TV show, and co-host of the Hot Shopping Tips podcast, which you can find on Apple Podcasts, Spotify, Stitcher, iTunes, and other podcast apps.


Currently, I am a monthly columnist for AARP covering shopping and saving secrets and consumer news.

My background includes more than a decade as a consumer journalist at Consumer Reports, where I launched the women's shopping magazine and website, ShopSmart, and served as its editor in chief. As the brand's spokesperson, I appeared regularly in syndicated TV segments and on national TV news and talk shows. Previously, I was a women's magazine editor and a financial journalist.

Lisa Lee Freeman photo

Click here to view my reel

What I do

TV, Radio, Print, and Web

Need an expert to comment on or cover consumer news, or give your audience timely shopping and money-saving advice?I'm available for TV appearances and other media interviews and assignments, including videos and writing projects.

Brand Partnerships

If you're looking for an authoritative, engaging, and relatable spokesperson, I'm available for brand partnerships. I've been a national brand spokesperson for the Flipp shopping app, eBay, and companies in the health-care field, including Invisalign and Ormco. Brand services I provide include national TV appearances, satellite and ground media tours, hosting and speaking at press events, media interviews, blogging, social-media postings, and other activities to help brands reach millions of consumers.

Content Strategy & Development

I launched a national magazine and I'm an expert at creating content for brands and media outlets, including TV and video scripts.

Public Speaking

Looking for a speaker or host? I’ve got experience hosting awards luncheons and speaking at conferences and press events.

bottom of page